Smart Insights gives us a lot to think about in terms of the latest marketing trends that will drive 2018 marketing strategies. The first is content marketing, which involves the creation and sharing of online materials such as videos, blogs, and social media posts that do not explicitly promote a brand but are intended to stimulate interest in its products or services. The second is the effective use of data to persuade audiences into engagement. Lastly, the trend in using social media remains strong, along with social CRM (customer relationship management), which combines the use of social media services, techniques and technology to enable organizations to engage with their customers.
These trends can support workforce and education organizations in taking a leap forward to advance outreach strategies to its various target audiences. Getting more sophisticated in using customer data will go a long way in the public sector in creating customized messages and deepening relationships.
FCM’s sister company, Business U, Inc., was just awarded a gold Davey Award for its CRM technology that supports relationship building activities and targeted outreach by aggregating customer data. Click here to learn more about how CRM can help you elevate your marketing strategies in 2018, and meet up with the team at Business U at the National Association of Workforce Boards Forum in Washington, D.C.