Does your sector strategy have a thoughtful, data-driven branding and communications plan? If not, then there’s no doubt your dedicated sector stakeholders will have difficulty in building the necessary long-term partnerships to succeed, as well as creating sustainable funding.
FCM has developed an affordable Sector Strategy Brand Toolkit to support regions and states in elevating the relevancy of sector strategies. The toolkit delivers the following items to maximize reach and engagement.
Positioning Strategy – Meet with FCM’s CEO in an online webinar to review your current communications tools and overall objectives. FCM will then develop a tailored positioning strategy which includes: 1) a compelling brand narrative that demonstrates the relevancy of the sector strategy; 2) a brand name, tagline and customized logo identity (if needed) to package the work of the sector strategy team for proactive outreach; 3) an elevator pitch that engages the necessary target audiences with the work of the sector strategy; and 4) a communications platform that contains messaging with specific calls to action for the multitude of stakeholders necessary to bring sector strategies to fruition including business/industry, policymakers, education, economic development and workforce professionals.
Sector Microsite – It’s important to create an online footprint that showcases all of the work of your sector strategy, along with early wins. How will you demonstrate effectiveness of your sector strategy and tell your story? A sector-specific microsite can achieve these goals and highlight the partners doing the work. The microsite contains sections for each target audience needed to bring the sector strategy to fruition, with each section detailing value propositions for engagement.
Communications Roadshow – How do your stakeholders engage others in the work of your sector strategy? A communications toolkit is needed to “take on the road,” including a PowerPoint presentation, a 60-second video about the sector strategy and multiple editable fact sheets for each target audience to engage them with specific calls to action.
If you are just getting started in sector strategies or your current efforts have stalled, let FCM help you with our customized Sector Strategy Brand Toolkit to maximize engagement and reach. We’ve earned more than 55 global awards for our workforce campaigns.
Contact us for a consultation.
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