Facebook is a powerful tool to engage students and job seekers in your workforce and education mission. This audience is a heavy user of social media and statistics prove that. The average American spends about 40 minutes just on Facebook sharing and liking content. Every minute, Facebook users like more than 4.1 million posts, posting comments, status updates, and photos. There are 1.13 billion active users that log onto Facebook daily, which represents a 17% increase year over year. This growing audience is an outstanding medium for your outreach efforts to students and job seekers. Why? Two reasons—the ability to segment and the cost.
Facebook ads allow an incredible amount of flexibility in terms of segmenting and targeting audiences by location, demographics, age, gender, interests, behavior and connections. If you are worried about budget, then you’ll be happy to know that on average you can spend about $50 to get your message to 5,000 - 10,000 viewers.
The first step is to decide your ad objectives. Is it to fill empty classes or inform special demographics about workforce programs? Perhaps you want to grow your followers, build up Page Likes or push viewers to a specific landing page on your website to capture contact information.
If you have never tried Facebook ads and want to try a targeted campaign, contact us to discuss. Additionally, click here for a beginner’s guide to using Facebook ads from Sprout Social that may be helpful in your planning phase to get started.