The Digital Government Engagement 2016 study reports that government organizations around the world continue to look for new ways to improve their communications strategy and connect with an increasingly mobile and tech-savvy audience. In 2016, the top three digital channels organizations are focusing their efforts include: website (nearly 87%), social media (63%) and email (51%). These results point to why a customer-centric digital engagement strategy is an important component for connecting with key target audiences every day. What are the major barriers to digital strategies? More than 60 percent of the government organizations surveyed cite budget as a reason for not investing in technology for communication.
In a series of columns, FCM will share resources, tools and information to build a digital engagement strategy on a tight budget. Click here to read FCM’s blog: How Much Should a Customized Website Cost?