More and more people each day open their phones or tablets and window shop from the comfort of their homes, offices, or their neighborhood coffee shop. People are connected at the hip with their mobile devices, and research shows that this trend is here to stay. No longer do people have to boot up their computers for access to quick information, and studies show that having your website mobile friendly leads to big rewards in engaging new customers.
Three out of four mobile searches trigger two follow-up actions (more research, phone call, store visit, purchase, or word of mouth sharing), and 55 percent of these actions occur within one hour.
These trends point to the need for nonprofits and public sector organizations to go mobile. We hear the usual round of complaints from organizations as to why they don’t put more effort into proactive communications strategies like: a) lack of time; b) lack of budget; and c) no dedicated staff. This is all the more reason to make technology work for you, especially given the trends in how new customers find organizations on mobile devices. Isn’t that what your nonprofit or government organization strives for—more visibility, a professional image, and spreading the word about your important mission?
The good news is that your entire website does not belong on mobile. Take a moment and think through these strategies when designing a mobile website:
- Who are your target audiences?
- What’s the most important information?
- What are the key calls to action?
- What content can drive capturing customer contacts?
What are you waiting for? Go mobile, go now. Check out FCM’s mobile website at www.FullCapacityMarketing.com, and give us a call to help you think through how to design the best version for your organization.