Public sector organizations and nonprofits can strengthen their funding by continually educating legislators about the impact of their missions. From a communications standpoint, your legislative toolkit should deliver targeted messages using technology to support your outreach efforts. Your outreach campaign should demonstrate a clear response to the following questions:
- What is the business case for funding your mission?
- What are your organization's results/outcomes/impact?
- What are the human success stories affected by the funding?
- What are the specific calls to action that you'd like legislators to consider and why?
FCM recently worked with the California Association of Regional Occupational Centers and Programs (CAROCP) to use technology in crafting a legislative outreach campaign in Sacramento. CAROCP represents 72 Regional Occupational Centers and Programs (ROCPs) across California. While ROCPs have had a long history of categorical funding in California, the current climate includes budgetary cuts and a Local Control Funding Formula (LCFF) with a decreasing emphasis on funding career technical education (CTE) programs.
FCM worked with CAROCP members and its legislative consultants to better understand the landscape and then reposition ROPs as part of the career technical education (CTE) transformation taking place in California.
Key message points for CAROCP were delivered in an online eMagazine that allows legislators to see and "touch" the story visually. eMagazines can be viewed on an iPad when briefing legislators one-to-one. eMagazines transform static content into videos, live links to data/research, success stories and quotes, and visual calls to action. Click here to see how CAROCP transformed its story into an online format.
The eMagazine was housed in a revamped website that FCM designed for CAROCP. The site contains an Intranet that enables its members to upload success stories, customer testimonials and innovations that get attributed to the individual ROCP organization. The types of success stories submitted reinforced the human interest element of the CAROCP scorecard. The stories are can be sorted in a variety of ways, and legislators can look up successes based in the ROCP's location within their respective districts.
To view CAROCP's new storytelling website, click here.
To view the Legislator eMagazine, click here.
Let us help you build a business case to better tell your story to policy makers, customers, partners and funders. Contact FCM at firstname.lastname@example.org or call 858-793-6694.