Nonprofits and government organizations need the support of the private sector to be fully sustainable. Many organizations seek out businesses as a primary customer, but have difficulty overcoming a social services mentality and truly aligning services with the needs of the market. FCM has an outstanding track record in helping organizations design business services operations that are highly valued by their customers and their community.
For example, “demand driven” has been a widely overused term in the national workforce investment system. The intent of an organization in being demand driven is about serving businesses and employers as a primary customer. Unfortunately, many workforce organizations believe that having a conversation with a prospective business or employer customer is being demand driven. The lack of definition and performance metrics around serving businesses/employers as primary customers are major contributing factors that result in the system’s siloed approaches to engaging this important target
audience. Funding streams and complicated regulations can contribute to "turf issues" leading to duplication of effort among team members that serve businesses in some manner (e.g. job developers, workforce investment board staff, rapid response coordinators, etc.), as well as frustration among the very customers that they are attempting to attract and serve.
FCM has designed a new assessment tool to help organizations determine if their business services team is working efficiently. To take the free assessment, contact FCM for an appointment at firstname.lastname@example.org. Request our white paper on how to create a more comprehensive goal in workforce business services by being “market responsive”.