FCM President/CEO, Celina Shands Gradijan said, "The YAIP project is an outstanding program that does a great job of preparing youth for the world of work — not an easy task in this labor market where youth unemployment rates are twice that of the general population."
One video was developed to help youth adapt to the corporate culture and involved the YAIP youth as "actors" showcasing what to do, and not to do, in the workplace. FCM Creative Director, Ivan Freaner said, "We set out to create a video that would not only engage but create something that was fun and memorable. The participants loved being a part of the production and just made the video shine."
With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. "This year's winners truly represent a smart, nimble approach to creativity and embody the quick thinking, resourceful nature that make small agencies so unique," said Linda Day, executive director of the IAVA. She added, "On behalf of the entire International Academy of Visual Arts, I want to thank this year's Davey Awards entrants and winners for sharing their amazing capabilities and talents, allowing us to once again highlight the best small firms worldwide."
This is FCM's second Davey in the past two years; the 2011 Davey was for the Workforce Investment Works campaign. For more information about FCM and its services for government and nonprofit organizations, go to www.FullCapacityMarketing.com. Click here to download the Davey Award Fact Sheet.