FCM & NAWB Win International Davey Award

Workforce Investment Works Campaign Wins the Silver

The Workforce Investment Works (WIW) campaign was selected for the 2011 Davey Awards, judged annually by the International Academy of the Visual Arts (IAVA). With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.

The IAVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo! and many others.

The WIW campaign was developed in the fall of 2010 and launched in January 2011 to target policy makers across the country, and is a collaborative initiative  between Full Capacity Marketing, Inc. (FCM) and NAWB. The storytelling website was designed to help America understand the value proposition of WIA funded programs and services; to generate support of WIA funding through social media; and to build the capacity of the workforce investment system stakeholders to utilize consistent messages with their local elected officials and the news media to bring awareness around the repercussions of cutting WIA funding.

The WIW campaign was awarded the Davey in the integrated campaign category. If you haven’t seen the site, go to www.WorkforceInvestmentWorks.com.

Click here to read the full press release.