In today’s networked and over-communicated world, the days of print stories just don’t compare to the multimedia content featured on the Web today. In its Annual Visual Networking Index Forecast, Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014. One of the biggest drivers of that growth? You guessed it—online video; by 2014, 91% of consumer traffic will be online video.
A well produced video can be repurposed for a multitude of uses including eMarketing, YouTube uploads, embeds into blogs, online pressrooms and releases, and even outreach packages to funders and elected officials.
FCM has produced over 25+ videos for the national workforce campaign called Workforce Investment Works, using a “donut principle” with the same 12-second introduction and the same 10-second ending with a specific call to action. These mini two-minute packages are a great model for organizations to use when highlighting stories that are of high value to funders, partners and key stakeholders.
Let FCM help you put together mini video packages and a social media outreach strategy for your organization. You can view examples of the “donut” principle at http://www.workforceinvestmentworks.com/workforce_video.asp>/p>
Contact us for more information at info@fullcapacitymarketing.com.
