Between the recent USA Today article and GAO report, the workforce system is in urgent need of building a business case to policy makers as to why our work is so valuable. Here are the tools that can help support your teams in doing so.
Workforce Investment Works National Workforce Campaign:
Showcase your organization’s brand in this national communications campaign—a simple storytelling website to help America understand the value propositions of the workforce investment system through success stories submitted by all workforce boards across the country. Use the campaign video, tutorials and other resources on the site to get your organization recognized nationally. Go to www.WorkforceInvestmentWorks.com.
Workforce Investment Works Online Briefing:
Explains the national Workforce Investment Works Campaign at: Telling Our Story.
Web Enhancement & Social Media Online Library:
Your Website is one of the most important storytelling and engagement tools in your outreach arsenal. Yet, many Websites developed by Workforce Investment System stakeholders are riddled with challenges. Take FCM’s Website Audit and download resources and tools to enhance your site at our Web Enhancement Library.
Workforce Investment Board (WIB) Website Benchmark Study:
FCM launches the first-ever WIB Website Benchmark Study to examine how workforce organizations utilize the web for outreach to job seekers, businesses, youth and key stakeholders. FCM will evaluate web traffic of study participants, along with survey data, to provide benchmarks for best practices in maximizing website performance. The study is open to WIBs, One-Stop Career Centers and partners of the workforce investment system. Go to Website Benchmark Study.
Questions on how to use the tools? Contact us at celina@fullcapacitymarketing.com.
Comments