FCM Blog

Workforce Investment Board (WIB) Website Benchmark Study

Do you know what website strategies and web best practices other workforce boards are implementing to attract the right stakeholders, customers, and funders?

FCM is launching the first ever Workforce Investment Board (WIB) Website Benchmark Study to examine how workforce organizations utilize the web for outreach to job seekers, businesses, youth and key stakeholders. FCM will examine the web traffic of study participants, along with survey data, to provide benchmarks for best practices in maximizing website performance. The study is open to WIBs, One-Stop Career Centers and partners of the workforce investment system.

Gain insight into how other workforce organizations:

• use social media tools
• automate their workforce processes
• generate fresh content
• generate leads
• optimize the website

A final report will be provided to participants, along with an analysis of your website’s traffic.

Take the survey at http://bit.ly/ftnEtf

National Assn of Workforce Boards (NAWB) launches Workforce Investment Works Campaign and Storytelling Toolkit

The National Assn of Workforce Boards (NAWB) recently launched a national communications campaign designed to collectively build a business case to policy makers and other stakeholders through thousands of workforce success stories from each state and local area. Called Workforce Investment Works, the campaign is a simple storytelling website to help America understand the value propositions of the workforce investment system through success stories submitted by all workforce boards across the country.

These stories speak to the very heart of the workforce system— stories of companies that have been stabilized and expanded, laid off workers who found work and/or a new career, youth who received rewarding work experiences, and job seekers who acquired new skills to be competitive in the new economy. As the repository grows, the site will be searchable by zip codes to allow policy makers and stakeholders to drill down into the site and obtain workforce success stories pertinent to their local areas.

There is a formula in telling a great story. Download our newest storytelling toolkit that helps workforce boards and their staff craft a compelling educational story for outreach.

Learn how to avoid:

1. the propensity to talk more about funding streams than actual impacts in the community.
2. a tendency to communicate about program guidelines versus value propositions.
3. an over-emphasis on organizational structure versus highlighting economic impacts.

To download the Toolkit and learn more about the campaign, go to www.WorkforceInvestmentWorks.com/test and click on the link at the bottom that says Workforce Professionals.

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Workforce Investment Works Video Now AvailableThe two minute value proposition

Ever wish that you had a short video to explain this thing we call the Workforce Investment System? Something short, sweet, to the point with no acronyms or lengthy explanation about WIA (on no, there’s another acronym)?

The National Association of Workforce Boards (NAWB), in partnership with Full Capacity Marketing, Inc. has developed a storytelling website to help America understand the value propositions of our system through success stories submitted by all workforce boards across the country. A two-minute video is now available on the site called Why Workforce Investment?

The video can be used to:

1. Explain a simple story to help educate policy makers and stakeholders
2. Convey the value propositions to business and industry groups
3. Set the tone for your Board meeting
4. Eblast to your customers
5. Link from your Website

To review the TEST site (not live to the public) go to: www.WorkforceInvestmentWorks.com/test

Access the video at: http://www.fcmtest.com/nawb-wiw/workforce_video.asp

The site is ready to accept success story submissions from workforce investment system stakeholders. Submit your stories on file or those listed in your last two annual reports by January 15, 2011.